The Financial Post has us Cleaning up our Act

May 4th, News when it is newsworthy…We are in the Financial Post Magazine today. This paper is a division of the National Post newspaper. Please enjoy this article and we hope you can learn from our successes and our mistakes…

Elaine Shannon and Kimberly Eagles don’t care for clutter. A visit to their company’s website is a testament to that: its very clean. Which is good, considering the pair are the founders of Organizing Connection, a firm that sells online videos to teach the secrets of professional home organizers — goodbye cluttered kitchens, closets and bedrooms — to the rest of us.

The work-at-home-moms have run Organizing Connection for the past two years, with Shannon based in Rothesay, N.B., and Eagles in Moncton, N.B. “The idea was to create videos that people could download to learn how to organize their homes, says Shannon. “Instead of hiring an organizer or buying a book, it’s visual learning, which was absent until we hit the market.” The company is in a growth phase now, targeting new customers and negotiating to get their videos stocked on the shelves of a major multi-national retail chain. But in getting to this point, Shannon and Eagles learned a few hard organizational lessons of their own — the most important being how to organize a launch.

They thought they had it all worked out back in 2008 when the company debuted. Shannon and Eagles had selected the National Association of Professional Organizers conference in Reno, Nev…..Read the rest of the article: